How to Setup an Affiliate Network and Increase Your Sales and Website Traffic.
Posted on 09/07/2022
An affiliate program is an excellent way of getting other websites to sell or promote your product or service for a commission. Affiliate programs are arrangements between an online merchant website and an affiliate website-the affiliate posts a link to the merchant site and is paid a commission for any traffic or sold items. Posting links with affiliates is an excellent way to sell products online, and it is an inexpensive and effective marketing strategy.
What are the different kinds of affiliate programs?
There are three basic types of affiliate program payment arrangements:
Pay-per-sale (also called cost-per-sale): In this arrangement, the merchant pays an affiliate when the link on the affiliate's site leads to a customer purchasing something from the merchant's site.
Pay-per-click (cost-per-click): In this arrangement, the merchant pays the affiliate based on the number of visitors who click on the link to the merchant's site. The visitors don't have to buy anything, and it doesn't matter to the affiliate what a visitor does once he or she gets to the merchant's site.
Pay-per-lead (cost-per-lead): In this arrangement, merchants pay their affiliates based on the number of visitors they refer who fills out some requested information at the merchant site, which the merchant site may use as a sales lead or sell to another company as a sales lead.
What you need to consider before you begin:
You need to decide what the objectives of your affiliate program are before you decide which option to choose. Some questions to consider include:
What kind of affiliate program is best for my business; that is, do you want to pay affiliates for actual sales, clicks or leads only?
-Do you want your affiliates to market all your services and products or only some?
-Do you want international affiliates or affiliates from your own country only?
-Do you want to pay a percentage of sales or a flat rate?
-How much are you willing to pay affiliates for sending you business? Industry standard is about 20% of a sale. (Any less than that isn't as enticing for advertisers).
When deciding on which service to use to set-up your affiliate program, think of things from the affiliate's point of view and what's important to them. A key factor to running a successful affiliate program is having happy affiliates. Make things easy for them. Offer different banner sizes, text links, real-time stats and email notifications when sales are made.
Keep in mind that having more affiliates isn't always better. The affiliate marketing experts say that 85% of referred sales will come from a few "super affiliates." So don't be too concerned if you only have a few affiliates. You don't need a lot if you have good ones.
The affiliate software you choose should be inexpensive and have these features and benefits:
-Start an affiliate program quickly and easily
-Increase website traffic and sales
-Have no fees beyond the initial software purchase
-Unlimited number of affiliates
-Track sales & download Excel-compatible reports
-Monitor affiliate hits
-Easily create, manage, and distribute affiliate ads
-Direct customers to a targeted URL for a specific ad
-Work with your purchase system or PayPal
With software like this, the process is simple. Affiliates sign up for an affiliate program and place the merchant's ads (banner or text) on their sites. If someone clicks the ad on the affiliate website and buys something from the merchant's site, the affiliate gets paid a commission. Starting your own affiliate program is definitely one of the best ways to increase web traffic and sales without any advance cash outlay; only results matter!
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